Welcome to Wichita Falls, home of the Cooler'N Hell Gravel Ride — the newest off-road challenge for cyclists who crave grit, gravel, and great times. Inspired by the legendary Hotter’N Hell Hundred, this October race delivers all the thrill without the August heat. Cooler weather, same wild Texas spirit.

Choose your challenge:

• 100-Mile Race

• 50-Mile Race

• 27-Mile Casual Ride

**$10,000 prize purse** for 100-Mile and 50-Mile categories (Men, Women, Master’s Men, Master’s Women)!

Each route takes riders deep into the scenic, rugged backroads of North Texas. Expect wide-open skies, tough terrain, and plenty of dust — plus fully supported rest stops and post-ride vibes that keep the energy high and the stoke even higher.

Whether you’re a seasoned gravel grinder or a weekend warrior ready to try something new, Cooler'N Hell is your chance to ride hard, recover harder, and be part of a growing cycling tradition.

Registration is open.

Are you in?